Website design trends for 2019
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Website design is constantly changing with the passing years. Here are the web design trends that are expected to reign in 2019.
5 Leading-Edge Web Design Trends to Reign in 2019
Like everything digital and technological, website design is constantly changing with the passing years. In some years, we saw design trends consisting of rampant creativity – shifting from traditional stock photos and grids to asymmetrical layouts, bold color schemes, and vibrant illustrations. In the other years, advancements in technology made websites smarter, with subtle interactions and machine learning, and these changing paradigms drove design trends.
As we step into 2019, we will see further shifts in web design. Here we’ve listed down the web design trends that are expected to reign in 2019.
- Serifs on Screen
- Organic and Natural Shapes
- Evolved Chatbots
- More Video Content
According to rule, serifs are used for print whereas sans serifs are used for screen. However, the current design trends are giving a bit of shaking up to convention.
Sans comes with its clean readability, and is still the preferred font for lengthy website copies. Nevertheless, many brands are now choosing bold serifs for other design aspects like callouts and headers. The reason is – serifs are meant to be decorative, which makes them great for emphasis.
Though web pages have systematic grids conventionally, designers are now shifting to smooth lines and natural shapes. Triangles, rectangles, squares and other geometric structures generate a feel of stability; however, web design trends for 2019 are more inclined to creating a feel of comfort and accessibility.
Since organic shapes are asymmetrical and imperfect naturally, they can lend depth to a website design, making elements of a page stand out. They also make a website design feel more alive and human.
Micro-interactions are basically events with a purpose, which is surprising the visitor and creating an event which is human and inviting. Every time a user takes a small action when on an app or a website and a specific response is there to it, it’s a micro-interaction. For example, while checking Facebook, the red colored icon showing the number of messages you have received, is a type of micro-interaction. On refreshing a page on Twitter, when you hear a beep, it’s also a micro-interaction.
Such uses of micro-interactions have been the most common ones till date; however, in 2019, more interactive forms of micro-interactions will be featured on web pages.
Chatbots have made their presence felt mildly till now, but in 2019 they will grab the spotlight. This is largely because of advancement in machine learning and AI that have made them more efficient and intelligent.
The new chatbots are likely to appear more and more in web pages, having a greater degree of customization than that in the past iterations. They will be more inviting and prominent with the use of bright colors. An emergence of friendly mascots is also predicted that will represent brands as well as provide the bots with a personable face.
Video content has been around for a number of years now. With video content, you can not only diversify web pages but also serve the audience that’s on-the-go and doesn’t have time to read or scan lengthy amounts of text.
However, Google has now made a move to mixed search results, showing video content above the standard web pages. So, websites are now prioritizing video production so as to be easily searchable as well as provide content in a shareable and efficient manner.
These are a few of the several web design trends expected to dominate 2019. The year may see other website design trends too that have not been predicted in advance. Let’s see what the year has in store in the realm of web design!